OUR VISION AND STRATEGY

The Trade Council of Denmark aims at realising its vision by:

• Customising our consultancy according to the companies’ individual needs.
• Offering complete and all-round consultancy. The Trade Council of Denmark’s three key areas are export promotion, investment promotion and trade policy. We continually aim at creating synergy between them.
• Offering competent and result oriented consultancy.
• Exploiting the many competences and channels of influence embedded in the Ministry of Foreign Affairs. In this way we open doors to decision makers both at home and on the international markets.
• Using our global network of representations on all- important markets to help companies exploit their export potential.

“Globalisation at Work” is the strategy of the Trade Council of Denmark for the years 2006-2009
                                                                                         
The Trade Council of Denmark helps Danish companies to become increasingly competitive and works to attract foreign investments to Denmark. The aim is to ensure that Denmark continues to derive maximum benefit from globalisation. Our growth and welfare is dependent thereof. The Danish enterprises must focus on innovation, development and sale of products that have high knowledge content and on exploiting the international division of labour.

On December 10, 2007, the Board of the Trade Council of Denmark adopted a new strategy for the years 2006-2009.

The strategy contains five strategic goals for the Trade Council:

1.      Increased internationalisation of Danish enterprises

2.      Best possible international framework conditions for the Danish business community

3.      Strengthened commercial innovation

4.      Strengthened global opportunities for entrepreneurs and small and medium-sized enterprises

5.      More foreign investments to Denmark

In 2008, the Trade Council of Denmark should among other things:

• Handle more than 3000 internationalisation tasks for small- and medium sized enterprises (SMEs)
• Create 900 new jobs in Denmark by attracting foreign investments to the country
• Establish and run innovation centres abroad to assist innovative Danish companies by facilitating access to foreign capital, networks, knowledge, technology and markets
• Identify and try to break down more than 100 trade barriers on foreign markets
• Have a customer satisfaction of 90%

The specific objectives and activities that will enable the Trade Council to realise its strategic goals in 2008 are outlined in the Strategic Action Plan for 2008.

Read the complete "Globalization at Work" and "The Strategic Action Plan for 2008"